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The Origins of a California Icon: See's Candies
As Valentine’s Day approaches, many of us find ourselves reminiscing about the simple joys of childhood. Perhaps you remember splitting a box of See’s Candies with a friend—those nostalgic pink, two-part boxes shaped like a Best Friends necklace, where decisions had to be made about who would wear 'Be Fri' and who would sport 'St Ends.' This seasonal ritual encapsulates the sweet spot between memories and tradition, and it resonates deeply for many California residents.
A Family Tradition
For countless families in Fresno and beyond, See’s Candies has anchored holiday celebrations, from Christmas to Mother’s Day, offering a taste of comfort and joy. The tradition of exchanging these beloved confections has been passed down through generations. Even in tougher economic times, a box of See's often found a way into holiday celebrations, symbolizing not just a treat but an expression of love and affection.
The Sweet Legacy of Mary See
While many view See's as just another candy brand, it’s important to recognize the deeply-rooted legacy behind it. Mary See, the woman whose face graces every box, was not a fictional mascot. Born in Ontario, Canada, she took her candy-making expertise to California, where her son Charles opened the first See's Candies shop in 1921. Inspired by Mary's meticulous attention to quality, Charles ensured that the company's core value—using only the best ingredients—endured through the ages, making it a part of many Californians' identities.
A Brand Built on Quality and Care
Unlike other candy companies, See’s stores are not franchised, allowing the brand to maintain strict quality control over its products and the experience customers receive. This commitment to quality has helped See’s cultivate a dedicated customer base, where free samples served upon entering a store invite customers into a world of cherished flavors and timeless treats. Mary’s legacy lives on not only in flavor but in service, treating customers like family.
The Expansion and Cultural Impact
From the bustling streets of Los Angeles to the quaint shops spread across the state, See’s Candies quickly gained popularity in California, becoming a beloved local treasure. By the mid-1920s, the brand had established more than a dozen locations, attracting celebrities and chocolate enthusiasts alike. Even during tough economic times like the Great Depression, See’s thrived by introducing innovative ideas, such as volume pricing, showing resilience that resonates with Californian spirit.
See’s Candies in Popular Culture
The brand's influence extends beyond just confections; it has made its mark on popular culture, including memorable appearances in iconic shows like I Love Lucy. In one of the series' most famous episodes, Lucy and Ethel’s antics in a candy factory highlight the universal love for candy, showcasing how See’s has intertwined itself into American pop culture. Such moments reinforce the notion that See’s is more than just candy—it's a connection to cherished memories.
From Local Favorite to Global Reach
In recent decades, See’s has successfully expanded its reach, offering its delicacies online and shipping across the U.S. and internationally. Despite its growth, the commitment to the original recipes and quality that Mary established remains the same. Today, See’s produces over 26 million pounds of candy each year, sustaining its standing as a beloved brand in the hearts of many.
Valentine's Day: A Sweet Reminder
As we gear up for another Valentine’s Day, the fond memories of sharing See’s Candies are revived, reminding many of our cherished family traditions. So whether you’re indulging in your personal favorites or gifting a beloved box to a friend, remember that each piece of See’s is a little bit of California history wrapped in love.
Embrace the Tradition
If you’ve never experienced the delight of See’s, this Valentine’s Day might just be the perfect time to indulge in a local tradition that has sweetened celebrations for nearly a century. Whether it’s chocolates or classic favorites, there’s a box of See’s waiting to create new memories to cherish in family traditions.
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